How to Get Backlinks from Wikipedia A Comprehensive Guide

Backlinks are an essential factor in search engine optimization (SEO) as they contribute to the credibility and authority of a website. While there are various strategies for acquiring backlinks, getting them from high-authority sites like Wikipedia can significantly boost your website's visibility and organic traffic.

Wikipedia is an extremely trustworthy source. Links pointing from Wikipedia to your site, even though they are nofollow links, still carry a lot of weight in terms of relevancy and trust. Wikipedia links are also a great way to diversify your link portfolio in relation to your competitors, so it’s definitely a link worth the time and effort to secure. Just keep in mind one link alone won’t get you a high rank on Google; even if you are able to get a Wikipedia link, it won’t magically ensure your site will be ranked number one – ranking doesn’t work like that.

In this blog post, we will explore the process of obtaining backlinks from Wikipedia and provide actionable steps to improve your chances of success.

  1. Create an account 

The first step is to go to and create an account. This is a straightforward but necessary step.

  1. Understand Wikipedia's Guidelines

Before diving into the process of acquiring backlinks from Wikipedia, it is crucial to understand the platform's guidelines and policies. Wikipedia has a strict policy against self-promotion and spam, and any attempts to manipulate the system can lead to severe consequences, including account bans. Familiarize yourself with the Five Pillars of Wikipedia and the guidelines for notability and reliable sourcing.

  1. Identify Relevant Wikipedia Pages

To acquire backlinks from Wikipedia, you need to find relevant pages that align with your website's content. Start by searching for articles related to your school or educational philosophy, perhaps something notable about your school. Look for pages that mention topics or concepts listed on your website and related to your school’s history, academics, student life, athletics, diversity program, traditions, and special events, etc. Keep in mind that the page should be of high authority and relevance to maximize the impact of the backlink.

  1. Create High-Quality Content

One of the fundamental principles of Wikipedia is to provide accurate, reliable, and neutral information. To increase your chances of obtaining a backlink, you need to create high-quality content on your website that is both informative and valuable to Wikipedia's readership. Conduct thorough research, cite credible sources, and ensure your content is well-written and free from promotional language.

  1. Become a Wikipedia Contributor

Establishing yourself as a trusted Wikipedia contributor is an essential step towards obtaining backlinks. Create a Wikipedia account and start contributing to the platform by making edits, adding references, and improving existing articles. Focus on areas relevant to your expertise and gradually build a reputation as a knowledgeable and reliable editor.

  1. Find Dead or Broken Links

Wikipedia articles often contain dead or broken links, which provide an opportunity for you to contribute and replace them with relevant, up-to-date links from your website. Use online tools like the Internet Archive's Wayback Machine or broken link checker plugins to identify broken links on Wikipedia pages related to your niche. When you find such links, ensure that the content on your website is a suitable replacement and proceed to the next step.

  1. Edit and Replace Broken Links

Once you have identified a dead or broken link on a Wikipedia page, proceed with caution and follow the platform's guidelines for external links. Edit the article and replace the broken link with the appropriate link to your website. Make sure the link is contextually relevant and provides additional value to the readers. Remember to provide an edit summary, citing the reason for your change.

  1. Cite Reliable Sources

Wikipedia values reliable and verifiable sources. When adding or editing content, ensure that your information is supported by reputable sources. By providing reliable references, you not only enhance the credibility of your edits but also increase the chances of your backlink being approved and maintained on the Wikipedia page.

  1. Be Transparent and Collaborative

Transparency and collaboration are key when engaging with the Wikipedia community. Clearly state your intentions and disclose any potential conflicts of interest on your user page or in discussion forums. Engage in discussions with other editors, respond to queries, and be open to feedback. Building positive relationships within the community can lead to more successful backlink acquisitions.

  1. Monitor and Maintain Backlinks

Once you have successfully added backlinks to Wikipedia, it is crucial to monitor them regularly. Wikipedia editors can remove or modify external links if they are deemed irrelevant, promotional, or of low quality. Be proactive in addressing any concerns raised by editors and strive to maintain the quality and relevance of your backlinks.

Final Thoughts

Acquiring backlinks from Wikipedia can be a valuable asset for your SEO strategy, but it requires patience, diligence, and adherence to Wikipedia's guidelines. By understanding the platform's policies, creating high-quality content, becoming an active contributor, and replacing broken links, you can increase your chances of obtaining backlinks from this authoritative source. Remember, the goal is to provide value to Wikipedia's readers and contribute to the overall quality of the platform.

Have you secured a Wikipedia backlink for your school? What method did you use? If so, how long have you been able to maintain it? Please share your experience with the rest of the school marketing community in the comments below…

About the author 

Brendan Schneider

Hey, I’m Brendan, and this is my blog. After 28 years working in private, independent schools in mostly admissions, enrollment, marketing, communications, and fundraising roles, I decided to make SchneiderB Media my full-time job, where I help schools get more inquiries through my Fractional Digital Marketer program. I also started the MarCom Society, a membership created expressly to help, support, and train marketing and communications professionals at schools.


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