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Cup of Coffee, where I hand pick the best links for marketing and communication professionals at schools. Curated by me and published every Monday. Consider it your weekly dose of school marketing professional development that can be consumed in a single cup of coffee.

Brendan Schneider - SchneiderB Media

Check out what school people say about us!

Debbie McCoy

I don't know of anyone at the independent (prep) school level who is as current, informed and networked as you, Brendan. I chuckle sometimes when I get the impression that you never take a break from your "work." It's pretty clear that it comes naturally and that you love it. Your blog is helpful to me, because my skill set is basically limited to writing and photography for branding my school, but technology is not my strength (at all!) So I find your insights and discussions helpful to draw my attention to tech resources, etc.

Debbie McCoy

Assistant Vice President for Education
Woodbury School (NY)

Flo Farrell

SchneiderB.com and Brendan's Facebook's Group have been a regular source of inspiration and practical advice for me for quite some time now.  Brendan's focus and experience using social media and inbound marketing in independent schools are what drew me to the site.  Sure, there are lots of social media "how to" sites out there but very few like SchneiderB.com that understand the independent school world and the small shop environment that takes place in my school and others like it.

Flo Farrell

Director of Stewardship, Social Media Coordinator, Photographer
The Park School (MA)


Your blog has been one of the best resources I have. It combines the traditional needs of life in a private school and the modern pressures of social media marketing. Every time I visit the blog or read a post, I am inspired to try something new! Please keep the information coming!

Anthony Tepedino

Faculty Professional Development Coordinator
Allendale Columbia School (NY)

Anna Iredale

SchneiderB.com--and Brendan Schneider personally--help keep me abreast of new tools and trends in social media. I look forward to his Cup of Coffee newsletter, rely on his occasional counsel, and love the way he writes!

Anna Iredale

Director of Communications
Episcopal Diocese of Georgia

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