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SchneiderB Media

Inbound Marketing for Schools

Hey, I’m Brendan. I’ll teach you how to use inbound marketing and social media to attract new students.

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Brendan Schneider, Founder and President
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Create a Blog That Converts Free Online Course
[Create A Course That Converts] was a great short, concise "crash course" on the fundamentals of blogging for recruitment.Laurie W., Director of Admissions & Recruitment
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How to Use Automation to Save Time and Improve the Performance of Your School Marketing Projects

How to Use Automation to Save Time and Improve the Performance of Your School Marketing Projects

Online marketing is an essential part of 21st-century marketing. And that’s especially true for school marketers who want to connect with parents, students and other school decision influencers. Note: This post is the 3rd in a 4-part series. Click here to go to #1: How to Prioritize Your School Marketing Projects Using a Project Backlog; […]

The Truth is Out There

The Truth Is Out There

“The truth is out there.” ~Fox Mulder Required Reading 5 Ways to Hold Shorter Meetings For this column, I want to focus on the shortening those important meetings that have to be held. It may be a challenge to both cut the number of meetings and their length at the same time. With fewer meetings, […]

How to Construct a Big Picture Annual Calendar and Editorial Calendar for Your School Marketing

How to Construct a Big Picture Annual and Editorial Calendar for Your School Marketing

“In general, the further ahead you plan your digital content publishing the better placed you are to produce a consistent flow of content that builds your brand’s perceived expertise in your chosen subject areas.” ~ Jamie Griffiths, Writer at Convince and Convert This is article #2 in a 4-part series. Click here to read #1 […]