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By now, school marketers are well aware social media is a great way to connect with families. Most schools have an engaging Facebook Page, know how to engage with families on Instagram and are doing a great job of using Twitter and Pinterest to increase brand awareness for your school. Despite all your efforts, you […]
Website traffic is both an indicator and driver of marketing success. It can help you: See how well your marketing is working Gather insights about your audience Improve search engine optimization (SEO) and search engine credibility Generate more inquiries and increase enrollments In order achieve these results it is vitally important to drive traffic to […]
The Facebook ads platform is one of the top pay-per-click (PPC) advertising platforms available today. Currently, more than 7 million brands are trying to reach their target audience among Facebook’s 1.59 billion daily active users, making it the most effective social platform you can use for school marketing. Some of us remember when schools could […]