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We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page, and Twitter account thinking that social media, by itself, would help our enrollment efforts. We were wrong! We quickly realized that using social media by itself could get us more likes, comments, shares, […]
Facebook is now the top platform for video and is sustaining unprecedented engagement rates. Facebook video even outperformed YouTube videos with a reach that is, on average, 86 percent higher. Facebook video is a tremendous opportunity to get your school in front of a highly-targeted audience. Furthermore, Facebook video drives reach, engagement, and conversions (inquiries) […]
There are some significant Facebook updates happening on the social network. Along with a new mission, Facebook also announced a brand new logo and a complete redesign of its web and mobile apps. They’ve also increased the speed of their Messenger app, featuring an encryption feature on the mobile app and a brand new desktop […]