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Welcome to Episode 23 where my guest today is James Pizarro. James is the Creative Director at Red Bicycle Media, a video production company located in northeast Ohio. I was first introduced to James through a mutual friend, and then when I checked out the sample videos on his website I was completely blown away. I […]
We began using social media in our marketing efforts at Sewickley Academy during the 2008-2009 school year. We launched our Facebook page, and Twitter account thinking that social media, by itself, would help our enrollment efforts. We were wrong! We quickly realized that using social media by itself could get us more likes, comments, shares, […]
Facebook is now the top platform for video and is sustaining unprecedented engagement rates. Facebook video even outperformed YouTube videos with a reach that is, on average, 86 percent higher. Facebook video is a tremendous opportunity to get your school in front of a highly-targeted audience. Furthermore, Facebook video drives reach, engagement, and conversions (inquiries) […]