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SchneiderB Media

Inbound Marketing for Schools

Hey, I’m Brendan. I’ll teach you how to use inbound marketing and social media to attract new students.

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[Create A Course That Converts] was a great short, concise "crash course" on the fundamentals of blogging for recruitment.Laurie W., Director of Admissions & Recruitment
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YouTube vs. Vimeo vs. Wistia: Which is the Best Video Hosting Platform for Your School Marketing?

YouTube vs. Vimeo vs. Wistia: Which is the Best Video Hosting Platform for Your School Marketing?

Is there an advantage to using one of the three main video hosting options for your school? From a marketing perspective, the variables to consider are pretty straightforward. More often than not, you want to: Optimize the number of views Make it easy to access the video Retain good-quality aesthetics Use a player that can […]

Leaders create culture. Culture drives behavior. Behavior produces results

Leaders Create Culture. Culture Drives Behavior. Behavior Produces Results

“Leaders create culture. Culture drives behavior. Behavior produces results.” ~Urban Meyer Required Reading It’s Time to Survey Parents at Your School As you work to finish out another school year, I want to remind you of the importance of conducting a parent satisfaction survey. The end of the year is a great time to conduct […]

How to Leverage Social Proof for Your School

How to Leverage Social Proof for Your School

As many of the traditional marketing strategies lose their influence with younger generations, school marketers need to start thinking outside the box. Social proof is becoming one of the most impactful approaches when marketing to parents who are debating about a school enrollment decision for their child or youth. There are many ways you can […]