“Leadership has less to do with position than it does disposition.”
~John C. Maxwell
Required Reading
10 Ways to Distribute One Piece of Content (Besides Social Shares)
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective.
Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
Unfortunately — for audiences and marketers alike — too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking.
But we’re not about to leave you empty-handed. Below you’ll find 10 creative ways to distribute your content — with a little bit of background to set the stage…
5 Ways to Promote your First Day of School
It’s hard to believe that it is August already? My youngest son begins his senior year on August 14 at the same school he has been a student since preschool. I am not sure if I am ready for the reality of his senior year!
However, as we all prepare for the first day of school, and in some cases a few schools have already begun, I wanted to share five ideas you can use in your marketing effort (all of these ideas are being used by some of my current and former school clients)…
4 ways every nonprofit should be using landing pages
As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action.
Your organization’s website is a powerful tool for achieving your goals — you use it to solicit donations, educate the public, share news and promote your mission. In contrast, a landing page only has a singular, targeted objective. So what should that objective be?
Because a landing page is such a versatile tool, it can be adapted and optimized to fit your goals. Here are four ways that landing pages can be used for social good.
How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns?
Wondering how to successfully test and fine-tune your Facebook ads?
To explore his process for optimizing Facebook ads, I interview Azriel Ratz.
