The 4th annual MarCom Society Salary Survey is here. With 358 responses from marketing and communications professionals at independent and private schools, this is the largest and most comprehensive dataset we've ever collected.
Whether you're making a case for a raise, building a compensation plan, or wondering how your role stacks up against your peers, this report was built for you.
This year's survey goes beyond salary and benefits. For the first time, we're measuring burnout, work-life balance, mental health support, and retention risk. These are the conversations happening across the profession, and now we have the data to back them up.
Inside the 2026 report, you'll find salary benchmarks by title, region, and school type. New burnout and retention data. Team structure and budget insights. Remote work policies, professional development funding, and a full breakdown of benefits including tuition remission and health care coverage.
This isn't just a salary report. It's the most complete picture of what it means to work in independent school marketing and communications today.
Download your copy and put the data to work.
Download the 2026 Survey Results


Brendan Schneider is among the most sought-after voices in K-12 school marketing today. As the founder of SchneiderB Media, he has helped hundreds of independent and private schools elevate their marketing efforts, drive enrollment, and navigate the ever-evolving digital landscape. A recognized leader in digital marketing, Brendan is the creator of the MarCom Society, a membership community for K-12 marketing and communications professionals, and the developer of School Marketing CRM, a platform designed to help schools manage and streamline their marketing and admissions processes. Brendan is also the author of School Marketing The Right Way, a must-read for school leaders looking to build a strategic, data-driven approach to enrollment marketing. Known for his engaging and down-to-earth style, he speaks nationally on topics ranging from AI’s impact on school marketing to the latest trends in inbound marketing, SEO, and digital advertising.